PriceSmurf
How we built a multi-tenant AI pricing intelligence platform — 5 specialized agents that detect margin leakage, upsell gaps, and win/loss patterns directly from enterprise sales data.
“PriceSmurf surfaced margin leaks we had no idea existed — hidden in plain sight inside our own Excel files.”
— Head of Pricing, Enterprise Client
The Challenge
Enterprise pricing teams were drowning in spreadsheets — margin erosion, upsell gaps, and losing deals on price with no way to see why.
Silent Margin Leakage
Pricing teams had no systematic way to detect below-cost sales, discount violations, or margin erosion buried across thousands of rows of Excel data — leaks compounded silently for months.
No Win/Loss Visibility
Deal outcomes sat in disconnected CRM exports and spreadsheets with no analysis layer — teams couldn't identify which pricing decisions were winning or losing deals.
The AI Implementation
We built a full-stack SaaS platform powered by AI — users upload their sales data and five specialized agents produce structured, visual pricing intelligence reports.
5 Pricing Agents
Specialized AI agents for Data Quality, Margin Leakage, Opportunity Detection, Value Analysis, and Win/Loss — each running parallel sub-calls against uploaded Excel/CSV data.
Multi-Tenant Workspace Platform
Full multi-tenant SaaS architecture with subdomain-based workspaces, role-based access (owner/admin/member/viewer), Stripe billing, and Clerk authentication.
Structured Visual Reports
Every agent produces a tabbed results page with interactive Recharts visualizations, sortable data tables, SQL audit queries, and one-click PDF export.
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5 Pricing Agents?
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Business
Impact
PriceSmurf is a production-grade, deployed SaaS platform running on Google Cloud Run — 45+ API routes, 18 MongoDB collections, 5 live AI agents, and full Stripe subscription billing.
Margin Leakage Quantified in Seconds
The Margin Leakage Agent identifies below-cost sales, calculates exact revenue impact per product/customer/region, and generates corrective action recommendations — all from a raw Excel upload.
Win/Loss Intelligence from Raw Deal Data
The Win-Loss Agent extracts deal patterns, pricing impact on win rate, and competitive intelligence directly from CRM exports — no manual tagging required.
Pricing Intelligence at Enterprise Scale
PriceSmurf isn't a dashboard — it's a full AI-powered SaaS platform that turns raw pricing spreadsheets into strategic intelligence: margin visibility, deal patterns, and revenue opportunities, all in one place.
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